Corporate
Work
Many of my corporate projects cannot be posted on a public website due to NDAs and other contractual agreements.
Below are a few of my favorite video pieces from recent years, but please don’t hesitate to ask about my work with podcasts, graphic design, photography, events, and creative operations. I’m happy to share a private viewing link wherever possible for projects not listed here.
Meet Uche: Leading with Integrity | Boston Consulting Group
Produced and Co-Directed by Efa Akutekha
This short film was a collaboration with my colleagues at Casual Global. BCG approached our London team to create a series of films featuring employees around the world who could speak to their personal passions and the purpose that drives them on a daily basis.
Software Engineer Aaron Batilo | Color Genomics
Produced and Directed by Efa Akutekha
This video was made for Color as part of a series that aimed to present their team members as more than just an employee. We focused on their personal passions and hobbies, in addition to discussing their work at the company and what makes it so special.
ICONS of Detroit | GoDaddy
Produced by Efa Akutekha
ICONS was the flagship series developed between GoDaddy and Casual. Originally highlighting a random assortment of small business owners around the country, we worked with GoDaddy to refine this concept so that it focused on clusters of businesses in specific cities around the USA. As the project evolved, we began using hosts to guide us through their cities and discuss what makes it so special.
Create Big Moments | Marriott International
Produced by Efa Akutekha
I produced this video as part of a recruitment campaign for Marriott International. The client was particularly interested in highlighting the diverse opportunities and people within their various hotel chains around the world. We accomplished this while also making sure that our crew matched their commitment to diversity.
Shepard Fairey Collab Launch Recap | Hublot
Produced by Efa Akutekha
I produced this video for Hublot to announce the launch of their collaboration with Shepard Fairey to create a limited edition watch design. We filmed overnight as the Hublot store in Beverly Hills was wrapped in his logo and then continued filming at the commemorative event later that evening.
Post production and client reviews began immediately after we wrapped for the evening, allowing us to turn around final social media assets within 2-3 days.
Abbott Elementary Takes an Elementary School Quiz | BuzzFeed x ABC
Produced by Efa Akutekha
I produced this video for BuzzFeed’s branded content team in collaboration with the TV network, ABC. The video was used as promotion for the sitcom, "Abbott Elementary", and features clips from the show as the main cast attempt to answer questions that they should have learned the answers to in first through fifth grade.
Education Series BTS | Riverside County Office of Education
Executive Produced by Efa Akutekha
The Riverside County Office of Education asked for a series of videos to train their educators on working with foster youth. I was the Executive Producer, which involved pitching and refining the initial concept, defining the budget alongside RCOE, and providing creative guidance to the producer for the duration of the 12-month project.
I also produced and directed this BTS video, documenting our shoot days for the clients who could not be on set.
Curly Reads "The Conjuring" Stories | BuzzFeed x HBO Max
Produced by Efa Akutekha
I produced this video for BuzzFeed in collaboration with the streaming service, HBO Max. The branded content piece was a promotion for the upcoming release of the film, "The Conjuring: The Devil Made Me Do It".
This Is What Matters | The Trade Desk
Co-Produced by Efa Akutekha
This culture & values film was a large undertaking by the Casual Global team to produce a video about what matters the most to The Trade Desk’s employees around the world. Our team worked nonstop to film 40+ employees across 9 cities over 7 days.
Not only did I produce the Los Angeles shoot, but the style for our interview setup was based on a previous series that I had produced for another client, Color Genomics.
Naomi Osaka x KINLÓ | GoDaddy
Produced and Directed by Efa Akutekha
This video was produced over the course of 3 months for GoDaddy in collaboration with Naomi Osaka & her skincare company, KINLÒ. I interviewed Naomi and her team over several weeks, and we worked with them to launch the video (and social media teasers) in tandem with KINLÓ's official launch that fall.
Dumpling Club with Cathay Bi | The Guardian
Produced by Efa Akutekha
This mini-doc was produced during my time at Casual. The Guardian approached us to create a couple of short videos that would highlight female small business owners, to accompany a series of print articles that would run alongside them.
I produced and directed the shoot for this episode on Ex-Googler Cathay Bi's new business venture, "Dumpling Club" in the Bay Area.
Post-Production was done by a member of Casual LA's team.
Sakura Discusses Fox’s “Alter Ego” with a Sociologist | BuzzFeed x Fox
Produced by Efa Akutekha
I produced this video for BuzzFeed’s branded content team in collaboration with the TV network, Fox. The video was used as promotion for the reality show, "Alter Ego", and features clips from the show throughout their discussion.
WEX Product Launch | HP Inc.
Executive Produced by Efa Akutekha
HP has been on a journey in recent years to refresh their brand image. As one of the most recognizable names in hardware, they planned to do so by launching new AI software that would appeal to overwhelmed IT departments. They interviewed a handful of creative agencies to find the right partner for this, but loved my pitch to play with the idea of showing off their software as a series of layered tasks being stacked together and performed all at once with ease. I then guided a producer/animator team to produce the animated project from start to finish.
IDC Report | Autodesk
Produced by Efa Akutekha
Every year, Autodesk publishes their summary of insights from the International Data Corporation (IDC). Sometimes, they also choose to create a visual summary to relay that information to a wider audience using easy to understand terminology and examples. In this animated explainer, we decided on the theme of an airplane traveling through the report to deliver insights, and kept the aviation theme alive all throughout.
