Portrait of Efa with dark skin and long braided hair, wearing hoop earrings, a bright pink top, a yellow jacket, and sunglasses resting on her head, outdoors with green trees and orange flowers in the background.

Get To Know Me

Originally born in New Jersey to immigrant parents, I first fell in love with stories as fairy tales and fables when I was a child. This soon grew into a love of TV, film, and theater by my teens, prompting me to pursue an education in broadcasting and digital media at Seton Hall University.

Now, I help brands and individuals around the world tell their stories authentically from my current home base in Los Angeles, California.

With a decade of experience between digital and traditional media, I have also made it a point to prioritize mentorship and inclusivity on all of my projects. This allows diverse viewpoints and new perspectives to merge together, striking a balance between standard practices and the latest industry techniques.

Throughout the years, I have cultivated a reputation for producing engaging content and leading cross-functional creative teams to achieve great things against all odds. Savvy project management is the cornerstone of my success, allowing me to effectively scale workflows to match any budget, team size, or timeline.

Outside of work, you can find me in the hair salon getting my signature colorful braids or doomscrolling cat videos.

Awards